persuasive speech performance was recorded and sent to the raters for evaluation. Humanit Soc Sci Commun 9, 35 (2022). Vaccine Persuasion - The New York Times Microbiology News on Instagram: "The coronavirus that causes COVID-19 2.3. Further, previously in a study by Larsson (2015) about Norwegian party leaders on Facebook during the 2013 short campaign, it was found that personal content referencing private life is increasingly employed by Norwegian party leaders. The Covid-19 pandemic is one of the most dangerous challenges this world has faced in. Koh et al. For crisis communication to be effective, the information provided to the public should not be too factual or portray leaders as distant from the citizens (Shen, 2010; Lunn et al., 2020). Publishers note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Lessons from previous crises tell us that leaders need to pay attention to the fear of the ongoing threat, as well as sadness and grief, and to provide hope to mitigate social disruption (Maak et al., 2021). Norway has had far fewer COVID-19 cases, deaths, and hospitalizations per capita than most other countries in Western Europe or the United States (Christensen and Lgreid, 2020). your browsing experience. Human Rights Watch reports that at least 83 governments used the pandemic "to justify violating the exercise of free speech." The United States has avoided the worst excesses of this global . https://doi.org/10.1108/ijssp-07-2020-0263, Petersen MB (2020) The unpleasant truth is the best protection against coronavirus. They can be used to advocate for specific changes in policies or simply raise awareness about the virus. Research has shown that, when compared to the traditional media platforms, social media platforms are used by leaders and elected officials to communicate, inform, and engage with their citizens (Golbeck et al., 2010). (2016). (2015) Appealing to fear: a meta-analysis of fear appeal effectiveness and theories. Drawing inspiration from Boin, Stern and Sundelius, work on persuasive narratives, this study shows the ways that Solbergs posts about COVID-19 exhibit all five identified frame functions. https://doi.org/10.1177/1940161216645335, Kavanaugh AL, Fox EA, Sheetz SD, Yang S, Li LT, Shoemaker DJ et al. https://www.sciencespo.fr/en/news/news/government-crisis-communications-during-the-pandemic/4862. Effective crisis communication establishes reliability and maintains public trust. I want to. After the first COVID-19 vaccines were rolled out in the United States, local and state. Front Psychol 11. https://doi.org/10.3389/fpsyg.2020.614770, Schultz F, Utz S, Gritz A (2011) Is the medium the message? Sage, Thousand Oaks, CA, CrowdTangle (2021) CrowdTangle Team. In times of crisis, we understand how dependent we are on each other. At the same time, she acknowledged the uncertainty inherent in the ever-changing crisis and demonstrated her concern. Make it personal Many people who feel healthy or think they won't be exposed to COVID-19 need to hear a personal reason why they should stay home. Check out some examples of persuasive speeches on Covid-19: Persuasive Speech About Vaccine For Covid-19. But dont worry! View CMST 2060 Persuasive Speech Final Outline .pdf from CMST 2060 at Louisiana State University. In fact, when someone speaks publicly on that topic (or any topic, for that matter), I simply follow the money. For example, these tools enable you to communicate What unites us is more important than what separates us. Norfolk Naval Shipyard Works to Safeguard Employee Safety, Health In addition, the findings add contextual nuances to the frame functions through the theme of Responsibilization and togetherness, which are reflected through references to Norwegianness and the cultural concept and practice of dugnad. Christensen and Lgreid (2020) attribute the high-performing handling of the pandemic in Norway to the initial focus on suppression, followed by a control strategy. It draws on data from Solbergs Facebook posts from February 27, 2020 to February 9, 2021 (i.e., starting from the day when the first case of COVID-19 was recorded in Norway until the time of data collection for this study). Compared to its Scandinavian neighbours Denmark and Sweden, the proportion of cases of infections and deaths have been much lower (WHO, 2021), despite the three countries sharing similar social welfare and healthcare systems. In Mlaga, Spain . Another post that emphasized the optimism for educational prospects was made on April 15, 2020, and drew over 5000 likes: Today is the last deadline to apply to a vocational school, college or university. In her posts, Solberg presented a narrative of being in control amidst uncertainty, which aligns with two of the frame functions of Boin et al. In: Heath R, O Hair (eds) Handbook of risk and crisis communication. Do masks in school affect kids' speech and social skills? - NPR 530, Chapter More than one-quarter of the world's 7.8 billion people are now largely confined to their homes, as . He is also the former executive director of the 9-11 Commission. Furthermore, the theme of Promoting responsibility and togetherness shows the context specific nature of crisis communication narrative in the case of COVID-19 in Norway and therefore adds to the components for a persuasive narrative.
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